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Building a Better Website

Web Design | Social Media | QR Codes | Building a better website

A quick guide to building a better web presence for transport operators

TransitGraphics can provide customers with the main aspects of what an effective and efficient transport operator’s website should provide. This can include:

  • A review of other cities’ web presences
  • Possible customer interactions and experiences
  • Recommendations to take forward for inclusion in a new website

The main criteria TransitGraphics considers when building new websites for our customers or providing recommendations for their internal or external web designers include:

  • keeping sites simple
  • inspiring confidence in the system from a simple and easy to navigate layout
  • ensure the site meets the needs of everyday users, encourage occasional users and help non-users/tourists to plan a seamless journey
  • allows for mobile phone viewing capabilities
  • meets any DDA requirements
  • incorporates the branding
  • will have a great user interface
  • utilises an uncomplicated trip planner.

The importance of DDA should be considered especially since many users of public transport may have visual impairment or a disability. Therefore, any new or refreshed website should include:

  • a need to understand the needs of the vision impaired
  • resizable text size
  • changeable screen contrast, white with black text, black with white text where possible
  • ability to use tab and space bar to navigate website
  • ability to print screen sections
  • quick links or index of site sections on homepage
  • screen reader indexing for vision impaired
  • no Flash or other complicated plug-ins.

Landing page necessities:

Operators should think to:

  • adopt new transport mode colour scheme
  • simple trip finder interface
  • mode service status widgets
  • limit visual pollution
  • easy to navigate menu structure
  • clean template
  • mobile viewing implications.

Customers should also consider customised user interfaces:

  • fast access to regular journey patterns
  • registration by users to gather their details
  • ability to plan or see next trip information using a variety of modes and mode combinations which are specified by the user
  • ability to target users with tailored promotions or information
  • ability to print planned information tailored to the specific user's needs.

When building or using a trip planner, always remember:

  • it’s all about mode connectivity – bus/train/tram
  • simple and easy to use
  • ability to plan a trip using a variety of modes and mode combinations
  • ability to add additional user material such as downloadable PDF's, maps and guides for locations, ie Transport Access Guide for University etc
  • ability to print planned information and options quickly and easily.