Creating an engaging and modern new brand

CMET

Brief

Developing the future of transportation in Canberra

Canberra Metro Operations were undertaking one of the largest transport developments in Canberra’s history and tasked us with developing a brand to accompany this mission.

The light rail development was a major step for Canberra in bringing its public transport into the future and the brand needed to reflect this movement. It needed to be timeless and communicate well with a highly diverse consumer group.

The brand also had to meet all of the Transport Canberra and Government branding guidelines, while ensuring that it still had its own clear identity.