Developing the future of transportation in Canberra
Canberra Metro Operations were undertaking one of the largest transport developments in Canberra’s history and tasked us with developing a brand to accompany this mission.
The light rail development was a major step for Canberra in bringing its public transport into the future and the brand needed to reflect this movement. It needed to be timeless and communicate well with a highly diverse consumer group.
The brand also had to meet all of the Transport Canberra and Government branding guidelines, while ensuring that it still had its own clear identity.