Branding the future of public transport

ComfortDelGro

Brief

Develop a unique brand identity and marketing collateral

We were tasked with creating a brand identity and collateral for a new on-demand transportation initiative by CDC NSW. The goal of the project was to develop a clear brand identity which embodied a “new way to travel” and was focused on delivering a service tailored to customers’ needs. The goal was to not only develop a brand and create a series of marketing collateral, but to also raise awareness of the new initiative and related app.