Create a brand reflecting Woolgoolga culture

Woopi Connect

Brief

Develop a modern brand and vehicle livery

In 2019 Transport for NSW developed an initiative to improve public transport through the development of on-demand public transport. Forest Coach Lines were one of the many companies tasked with developing and running an on-demand service.

We had to develop a unique brand which would both reflect the Woolgoolga culture and stand out from the many other on-demand services. This brand was then expanded to include marketing collateral, a website, and livery for the transport vehicle.